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Upon launch of the new
website you might want to consider a web marketing campaign to raise
awareness. Upon completion your website would be coded with Google
source codes which will enable us to capture more in-depth
statistical information. With this we recommend a search engine
campaign, the cost on such a campaign is flexible and is dependant
upon how much you wish to invest in your monthly marketing.
For example, Lets say you wanted to invest £650.00 on keyword
marketing with Google over a period of 6 months. Google would give
you 1000 click-through’s for the chosen ‘keywords/key-phrases’
targeted at the key landing page of your website to bring your
business new clients/customers. Divide this figure up means that you
would be allocated 167 direct click through for industry specific
individuals who are requesting those specific services. This means
that you would appear in the area called sponsored links which
appear at the very top and or right hand side column of every search
page result every time that keyword/key-phrase is queried by a
visitor on Google. Coupled with this you also have the option to
freeze your campaign, increase or change click-through’s amount.
Here’s another example, Lets say that you began your campaign and
you felt that you wanted to appear at the very top all the time or
more often throughout instead of just appearing the 167 times
throughout the month for those particular keywords, then you can
simply request that you ‘Go-On-demand’ meaning that we would
instruct Google on your behalf to allow the clicks to ‘Go
On-demand’ this means that your clicks would no longer be
‘capped’ at the figure of 167 but instead be ‘let loose to run’
on keyword demand, Obviously this means that your marketing period
would end slightly earlier but at the same time most businesses
choose this method because it allows them to see exactly what the
demand is for those services and helps them to see how much in
monies they would actually need to invest to maintain top
positioning on those searches.
Which ever method is chosen, it is worth while as you get direct
stats from Google on how each and every keyword is doing, the
positions you obtained, impressions and click-through’s etc, Why not
contact our marketing team to discuss this with you further.
At Sure Productions in the past we were quite uncertain
with the ‘Pay-Per Click’ services methods due to the overwhelming
reports of ‘Click-Fraud’ found throughout such services. Having
discussed this in depth with Google’s marketing affiliates we made
sure that we could secure such sponsored links for our clients and
that Google was interrogating and monitoring clicks and or repeated
clicks made on these links during marketing.
With this assuring factor, we are confident in
offering our clients this fantastic service. |
